Not so long ago, in a non-digital time, businesses put a bunch of AAAAs at the beginning of their name. Remember AAAAAA Towing or AAAAAA Plumbing? Doing this put them at the top of the Yellow Pages ads. Then this new thing called the “internet” came along and business marketing took a sudden right turn. Websites for businesses became an optional idea. Then they became a basic requirement when starting any new business. They lent credibility. Now, you can’t just have a website to say you have one, most businesses do. It’s important to have great content that reaches out to your current, and potential, customers. You need your website to engage in a conversation with them about your brand. This builds brand awareness and trust in your brand. You need a complete web marketing plan.
Just having a website setup for your business should not be the end point of your digital marketing efforts. You spent time and money in your website for it to be found in the search engines by potential consumers, but that isn’t enough. So let’s take a look at what else should be included in your digital marketing efforts.
Components of an effective web marketing plan for modern businesses includes:
- Search Engine Optimization
- Content Marketing
- Social Media
- Inbound Marketing
- Email Marketing
- Video Marketing
Why isn’t just having a website enough anymore? Just having a website sitting there is like hiring an employee and not giving them a phone, computer, or any others tools to make them useful. Correctly using all the available avenues of web marketing offers additional ways for your potential consumers to discover you. You do want maximum exposure, don’t you? Not every one of your potential consumers are going to head directly to your website. By engaging in a complete web marketing plan you can reach your potential consumers wherever they are, not just when they are particularly looking for you.
Additionally, a complete web marketing plan helps your website with the search engines. Social media marketing, content marketing, which includes blogs and other forms of content, boosts your search engine optimization efforts.
Blogs, Social Media, and Videos get attention from website visitors and that signals the search engines that your site is relevant and useful. This will help your search engine rankings. These additional efforts help your business battle with your competition, who, BTW, are all including these extra efforts in THEIR web marketing plans.
You may have an amazing website that converts like crazy, but it can’t compete with a complete web marketing plan. Your website is the foundation of your web marketing efforts. The other components should be driving traffic to your website.
People want to learn before they buy. They want to be educated instead of pitched. A complete web marketing plan does this. Your social media can include links to the blog articles you are posting. A contact form on your website grows your email marketing, your email newsletters offer links back to pertinent areas on your website. Your website videos showing the usefulness or quality of your products or services. Everyone gets pushed back to your site and funneled down the pipeline to a sale.
In other words, the focus on your Web Marketing should not be about making the sale immediately, but about driving people to your website. A well designed website will be primed to make that sale for you, which helps your other digital marketing efforts.
Bottom line. It’s not enough to just have a website, Don’t make the mistake of dusting off your hands If you want to be truly successful online. You NEED a complete web marketing plan if you want to succeed.